SISO has unveiled a new logo brand and association website both designed and produced by online marketing experts, ASP Inc. This forms part of a four year strategic partnership between ASP and SISO, managed by Shomex Productions.
ASP Inc, who has 12 years experience focusing solely on the trade show industry, initially met with SISO at their Executive Conference in August 2008, completed the RFP process during the Fall and was selected to become the new website supplier last December.
Lew Shomer, CEO of Shomex Productions stated “Updating the SISO image to be more contemporary and the ability to better communicate with our members and the Industry online were key priorities as the new management company. We specifically looked for an online supplier that was well respected, is stable and has an active interest in the tradeshow industry, all of which we found with ASP. Everything ASP has done so far has exceeded our expectations – from our initial discussion, the image creation, website design and delivery – ASP has a professional team who understood what was needed and helped us to exceed our goals.”
CEO of ASP, Arran Coole commented “We were inspired by Lew's commitment to the events industry as well his vision and enthusiasm for SISO. We took Lew's lead on the brand development and are very proud with the outcome - we're looking forward to a productive working relationship.”
The SISO brand and new website is now live at www.siso.org.
