The International Association of Exhibitions and Events (IAEE) provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE.

ASP is a strategic partner with IAEE which includes the brand design and website production for the International Center for Exhibitor and Event Marketing (The Center).

The Center is a collaboration between the IAEE and NTP, who owns the TS² conference and exposition, and will be the principal, internationally recognized organization representing exhibitor and event marketing professionals and will be partially funded through TS². It will provide education, networking, data, research and an international platform for the exhibitor and event marketing professional community, primarily through the state-of-the-art website.

The Center, along with the website, will be launched at TS² in July 2009.